We can help you:
- Produce a web strategy for your business
- Budget your web needs
- Create an online marketing strategy
- Train your business users
- Manage your web projects
- Design your web-based products
- Test your website's usability
- Analyze competing sites
Web Strategy and Consulting
Successful businesses understand that the web is more than a communications medium: it is an incredibly powerful business technology. However, even the most sophisticated technology is useless if it's not aligned with your business goals, methodologies, and audiences.
We can help you understand where the "sweet spot" is to help your particular business get the most benefit from web technologies.
Site Strategy & Technology Consulting
We'll help you identify business goals and requirements as they relate to the web, and devise a road map to help your business get there. We can also train your personnel to help them use the web and web-related technologies more effectively.
Web Marketing Strategy
Would you like your website to get more traffic? Are your current site visitors relevant to your business? We can help you devise an online marketing plan to help get relevant visits to your site in the most cost-effective manner possible.
Web Project Management
Complex websites are usually built by large, geographically dispersed teams with diverse methodologies and objectives. We feel equally at ease with business folks and technologists, and speak both of their languages. As a result, we can effectively help bridge these sometimes disparate groups. The result is web products that are business-driven, without sacrificing technological sophistication.
The most effective websites serve the needs of the business and the many site audiences, while exploiting the available technologies to their fullest.
We can help you identify your company's "sweet spot" as it relates to these three important areas, and help you produce a roadmap to get there.
Your site's lifecycle. All websites go through a strategy phase, whether it is consciously thought out or not.
Thinking strategically can help you plan ahead to identify and exploit possibilities, and avoid costly mistakes in the implementation and maintenance phases.